McMaster School of Rehabilitation Science


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McMaster University School of Rehabilitation Science

Logo design and tagline development

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Visual identity for a school with vision.

McMaster University’s School of Rehabilitation Science aims to provide exemplary educational programs for students in occupational therapy, physiotherapy, speech language pathology, rehabilitation science and health management.

The School contacted Electra to see if we could come up with a logo and tagline that would embody their values, and major research themes

pages of ideations

In meetings with their executive team, we learned of the School’s wide reputation, the nature of the people in the field, and about rehabilitation as part of the life cycle.

We were already familiar with McMaster University’s tight branding guidelines, so with a broad mandate and a necessarily narrow design focus, we were off and running.

You can see some of the process in the slides to your left.