A pharmacist works to protect patients at risk for bleeding ulcers.
And that requires monitoring medication, and intervening when necessary. Who better to monitor medication than pharmacists? The challenge is to facilitate pharmacists participating in this project.
Ultimately, participation in the project will enhance dialogue between patient, doctor and pharmacist. And protect vulnerable patients.
Electra brings a practical approach to packaging all the program elements together. This start-to-finish project, with logo, branding, illustrations and print design helps facilitate participation, and has possibly made a difference to Canadian families.