McMaster Pediatrics Annual Report

The Department of Pediatrics is poised for 10 years of innovation and growth under the leadership of its new chair.

This annual report needs to provide a snapshot of the current department—its leaders and initiatives, facts and figures—to measure against in the subsequent years of this journey.

quotes (that challenge)
trips to the archives

The challenge is that we’ll be taking a different approach from a traditional academic annual report. Taking a different approach does not guarantee buy-in from stakeholders.

follow-up survey

An historical look at the evolution and growth of the department sets the stage. We asked the faculty and researchers a lot of questions. “Why did you come to McMaster?” “What does your work center around?” Their answers also prompted the questions that drove their work. “What can parents of babies born severely premature expect?” “Is there a way to relieve children from the traumatic experience of being in the hospital?” “What happens when a child with a chronic condition transitions into adult care?” The answers became the basis for the stories.

illustration of research process

McMaster Children's Hospital

Design and coordination of McMaster Children's Hospital 25th Anniversary Book

McMaster University Department of Obstetrics and Gynecology

An annual report to go with the new website.

McMaster University Department of Pediatrics

An award-winning annual report

McMaster UniversityDepartment of Medicine

Ten annual reports for the largest department in McMaster's Faculty of Health Sciences.

Some of the articles focused on pediatric specialties: diabetes, obesity, cancer, childhood disability, neuromuscular disorders and neonatology. Some of the articles focused on member achievements and successes. The faculty interviewed and profiled are all leaders in their field and rank highly in Google searches.

Photography was important in the storytelling mix. Graphics were created to help illustrate concepts such as research processes and knowledge translation. We proposed a playful approach to handling facts and figures for ‘by the numbers’—use monopoly money and children’s toys to show significant achievements in the department. The resulting pages are fun and draw the reader in.

This first Annual Report gives a sense of the Department’s roots, its current strengths, and future direction in a non-traditional way. It’s fitting, for an innovative department.

toys help illustrate stats
smiles to choose from


  • McMaster University

    Tammy Troy-Hempey,
    Cheryl Crocker

  • Writing

    Glen Herbert

  • Photography

    Jon Evans

  • Electra Communications

    Michelle Edmonds, Bob Edmonds