With new leadership, this growing department has ambition.

One of the first orders of business: a website that accurately reflects the professionalism and achievements within the Department, one that promotes the Department as the destination of choice for women’s health careers and education.

The challenge? Create a website with a content management system (CMS),  while adhering to the University’s strict branding guidelines, guidelines not compatible with any existing CMS framework. But a CMS solution would allow the many contributors in the department the ability to update and maintain the site after launch.

Backstage, a lot of code was written to make the site’s look and feel indistinguishable from other McMaster sites. It was the first WordPress site for the University.

We collaborated with the team to design a site that profiled the department in three key areas: research, education and patient services. Through this, viewers can learn about any of six sub-specialties in women’s health at McMaster.

The site balances the need for marketing with a resource hub for faculty, staff and students.