McMaster Obstetrics and Gynecology Website


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Theme development, marketing materials, brand-new website

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Website with full CMS and Google Docs integration

McMaster UniversityDepartment of Medicine

18 divisional websites and 16 residence websites for the largest department in McMaster's Faculty of Health Sciences. Ten annual reports too.


  • McMaster University

    Beverley Pindar-Donick, Yvonne Maidment

  • Electra Communications

    Bob Edmonds, Michelle Edmonds

With new leadership, this growing department has ambition.

One of the first orders of business: a website that accurately reflects the professionalism and achievements within the Department, one that promotes the Department as the destination of choice for women’s health careers and education.

The challenge? Create a website with a content management system (CMS),  while adhering to the University’s strict branding guidelines, guidelines not compatible with any existing CMS framework. But a CMS solution would allow the many contributors in the department the ability to update and maintain the site after launch.

Backstage, a lot of code was written to make the site’s look and feel indistinguishable from other McMaster sites. It was the first WordPress site for the University.

members of the Department have been awarded the Order of Canada

We collaborated with the team to design a site that profiled the department in three key areas: research, education and patient services. Through this, viewers can learn about any of six sub-specialties in women’s health at McMaster.

The site balances the need for marketing with a resource hub for faculty, staff and students.

OB GYN has 111 Faculty Members

  • Generalists
  • Gynecologic Oncologists
  • Maternal Fetal Medicine
  • Midwives
  • Reproductive Scientists
  • Infertility Specialists
  • Researchers
  • Urogynecologists
  • Other