



Partners
McMaster University
Beverly Pindar-Donick
Writing
Glen Herbert
Photography
Jon Evans
Electra Communications
Michelle Edmonds, Bob Edmonds
Under new leadership, the goal is to become a leading academic Department of Obstetrics and Gynecology in Canada.
The Annual Report needs to promote the department—its faculty, researchers and their achievements—in order to help recruit the best and brightest in the field.
And what a diverse field! A layperson may think a Department of Obstetrics and Gynecology delivers babies. But less than half of the department do so.
Other members provide a wide range of care for women: complex gynecological cancer surgery, sophisticated fertility counseling and treatments, sexual counseling and therapy, urogynecology, prenatal diagnosis, pelvis surgery and care for high risk pregnancy.
Researchers conduct both basic research and clinical trials.
Education in Obstetrics and Gynecology is required for all medical students and students in midwifery, family medicine and others. Education can take the form of access to delivery experiences and state-of-the-art patient simulations.
The challenge is to show these diverse specialties, research and education. Here we used stories featuring faculty from different specialties, and photographs of faculty engaging with students. There are photo spreads of high-tech learning environments; charts and graphics are used to identify the department’s philosophy in action.
These storytelling techniques combine to show a dynamic department that provides a range of care for women through their lives.