Book Launch at the Library of Congress National Book Festival


I CAN Books

Design and layout for a group of three inspiring children's books


McMaster Children’s Hospital

Design and coordination of McMaster Children’s Hospital 25th Anniversary Book


Hilda, a Very Loyal Goat

Layout and design for this companion book to the family favourite Cole Family Christmas

Player Piano Mouse

Layout and design for a great story with super illustrations

Cole Family Christmas

Layout and design for this family Yule-time favourite


  • Project

    Bob Robbins,

  • Writing

    Jennifer Liu Bryan,
    Hazel Cole Kendle

  • Illustrations

    Jenniffer Julich

  • Electra Communications

    Michelle Edmonds

Books need to be in the hands of readers.

The Library of Congress National Book Festival brings best-selling authors and thousands of book fans together for author talks, panel discussions, book signings and other activities.

seats at the Main Stage

Hilda, A Very Loyal Goat was launched at this prestigious event. All the marketing materials – banners, exhibit design, game boards, tattoos, sell sheets and activity calendars – were created by Electra, sourced across the U.S. and delivered to the festival in Washington.

ReadAloud logo

After the National Book Festival, the marketing push continued with websites, newsletters, trade ads and graphics for Amazon.

Marketing materials include:

  • logos
  • billboard
  • advertisement
  • banners
  • sell sheets
  • trade show display games
  • postcard
  • tattoos
  • stickers
  • plush toy