McMaster/Mohawk BTech


McMaster Children's Hospital

Design and coordination of McMaster Children's Hospital 25th Anniversary Book

McMaster UniversityMaster of Public Health

Theme development, marketing materials, brand-new website

McMaster UniversityNeonatal Perinatal Fellowship

Website with full CMS and Google Docs integration

McMaster UniversityDepartment of Medicine

18 divisional websites and 16 residence websites for the largest department in McMaster's Faculty of Health Sciences. Ten annual reports too.

There are a lot of bright young people.

But not every hopeful applicant will be accepted into an engineering program at McMaster University.

McMaster University, working with Mohawk College, offers a Bachelor of Technology degree, suited for that overflow of Engineering applicants. This new program needed to be promoted quickly. Marketing materials were required to accompany the first-round letters to applicants.

mock-ups of different ways to open the brochure

A visual identity is required, one that expresses career possibilities. A marketing piece is needed to introduce the new program to engineering hopefuls. An information-rich website is also needed to answer questions, and generate applications.

Electra brought quick response, research and imagination to the project.

We created an easy-to-recognize visual identity that expresses career possibilities, a graphic symbol showing opportunities in the palm of your hand. This symbol was key to developing a mailing piece that fits in a regular envelope and expands to show many career avenues. The symbol was also a key part of the new website.